Placer County created the North Tahoe Economic Development Incentive Program (NTEDIP) to support projects that are truly ready—environmentally reviewed, financially sound, and clearly beneficial to the community. But the 39° North proposal—requesting up to $38.6 million in TOT tax rebates, a $2.14 million public loan, and a large share of Tourist Accommodation Units (TAUs)—has not even begun environmental review (CEQA) and still shows no public evidence of financing, construction timelines, or enforceable public benefit agreements.
NTEDIP was designed to protect public trust, ensure accountability, and prioritize long-term community return on public investment. This is the first-ever application under NTEDIP—and sets the precedent for all future requests.
We’re not saying “no” to development or revitalization. We’re saying “not yet”—not until the 39° North proposal meets the standards that Placer County itself created: CEQA review, project readiness, and meaningful community input.
Use this campaign to urge the Board of Supervisors to delay any allocation of TAUs or public funds until those requirements are met.
